{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While most deluxe brands drive direct exposure via social networks advertising, celeb partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't transformed a lot in decades; it does not have TikTok, and doesn't give celebrities cost-free pu